Increasing organic traffic is the most effective long-term strategy for growing a website or blog. Although it may take some time, search engine optimization (SEO) can provide much better returns than paid advertising, guest blogging, and almost any other online marketing tactic. The problem is, there are no shortcuts to learning how to increase organic traffic.
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If you want to gain more traffic from search engines, you’ll have to understand how they work, and you’ll need a strategy. Planning what type of content to publish and tracking your posts’ performance is an excellent start. Still, there are other, lesser known methods you won’t want to neglect.
In this article, we’re going to walk you through five strategies to help you increase organic traffic to your website. Let’s start by talking about People also ask sections!
1. Target People also ask sections 🎯
You may already be familiar with People also ask sections in Google’s search results. These are answer boxes that appear under the first result. They include questions related to the initial query. Each question has a succinct answer taken from a website, plus a link to that page:
People also ask sections appear in approximately 43% of all searches [1]. Engagement numbers for these question and answer sections vary a lot. In some cases, as little as 3% of users interact with the People also ask section. For other searches, that number goes up to 13%. Out of those interactions, approximately 40% result in clicks.
If your content is already among the top results for a specific search, the benefits of appearing in the People also ask section will be minimal. However, if you’re not ranking among the top results for a search, appearing in there will enable you to get organic traffic that you otherwise wouldn’t.
To increase your chances of appearing in this section, you’ll need to optimize your content to provide concise answers to questions that users are looking for. A great source for these questions comes from the bottom of the Google search results pages, where you can look at Related searches:
There is usually some overlap between what you’ll find in this section and People also ask boxes. You can also use keyword research tools like AnswerThePublic to look at related questions for any query:
Once you have a list of questions you want to target, we recommend using proper formatting to help search engines target that information. That means using subheadings for the questions and including the answers below as concisely as possible. One great way to do this is to add Frequently Asked Questions to your pages.
2. Analyze your keyword gaps ⛳
The concept of a keyword gap is simple. The “gap” is made up of the keywords that your competitors are targeting but you aren’t. If you exclude branded keywords, you end up with a list of potential topics that users are looking for, and for which they’re not finding any content from you.
Closing that gap is not only a great way to increase traffic to your website, but it also makes you more competitive. Plus, researching that gap will help you identify content ideas you might otherwise miss.
To analyze these gaps, you’ll need access to a keyword research tool such as Semrush or Ahrefs. These can be very expensive, but you can get away with using a free trial (at least with Semrush) if you’re on a budget.
If you have access to Semrush, you can use the Keyword Gap tool from the dashboard and enter the domains that you want to compare. The first domain should be yours, followed by the competitor that you want to analyze:
The Semrush keyword gap analysis will show you queries that you share, those where your competitor is beating you (and vice-versa), and searches the other site is ranking for that you’re not. To look at those missing keywords, select the Missing tab:
Armed with this data, you can begin to filter the keywords that aren’t a good fit for your audience and those that might be too difficult to rank for. The remaining keywords will be the ones that you want to focus on.
3. Refresh outdated content 🔄
Refreshing outdated content is something that a lot of bloggers overlook. As you publish more and more blog posts and time passes, some of that content will become out-of-date. For example, if we published a WordPress hosting comparison two years ago, the providers that we would recommend can change drastically during that time.
The same logic applies to pretty much any post that gives specific advice or recommendations. Even if it keeps getting traffic after years, there might come a point where visitors stop using it as a reference because it’s become outdated.
In our experience, it’s a good idea to go over your content library in its entirety at least once a year. Make a list of the posts that you think might be outdated, with a focus on those that reference specific years, product reviews and comparisons, listicles, and other similar articles.
Once you have that list, prioritize the posts that get the most traffic. Those are your golden eggs and you want them to remain as informative as possible, so you can retain your audience. Go through each post and make sure the information inside remains both (a) accurate and (b) relevant. Make any necessary changes and update the post, that’s it!
4. Look for quick-win, low-competition keywords 🏆
When analyzing keywords, most people opt for either high-volume searches or middle-ground options. That is to say, keywords that get decent traffic (as in hundreds of searches per month) but have moderate competition. Depending on your domain authority and backlinks, it can be relatively simple to rank for moderate-competition searches with well-structured articles.
However, most people overlook low-competition keywords with modest search volumes. These would be keywords with search volumes between 100-200 per month:
You can identify the search volume for specific keywords using tools such as Google Keyword Planner. With Keyword Planner you can order keywords by average monthly searches, from lowest to highest and vice-versa.
By definition, low-competition keywords should be easy to rank for with well-structured and well-researched content. Still, most people ignore these keywords since producing that content requires extra effort, which needs to be weighed against the reward (potential traffic).
For a new website, targeting these kinds of keywords can be a decent way to get small boosts in traffic. For the best possible results, you can identify keywords that you’re able to group together. This way, you can use a single post to target multiple options.
5. Update your posts’ titles and description tags ⚙️
If you’re writing posts targeted around specific keywords, it stands to reason that you should monitor their performance. One of the key indicators for a post’s performance is how many clicks it’s getting in the search engine results pages (SERPs).
As you may know, it’s the top results in the SERPs that get the most clicks. Approximately 25% of users click on the first result on the search page [2]. However, the second and third-position results get around 11% and 13% of clicks, respectively. That figure drops to just 2.5% for the tenth-position.
Therefore, when it comes to SEO, your first order of business should be to try and get posts to show up on that first page of results. That should be enough to get at least some clicks. To improve your ranking, we recommend tweaking the title and meta description tags for that post:
Luckily, the process is simple. The Block Editor enables you to change blog post titles at any time. Furthermore, if you’re using an SEO plugin, you’ll typically see an option to modify the meta description for each post while you’re editing it:
To put it simply, search rankings play a massive role in your posts’ success, and their titles and meta descriptions can make or break them. Catchy blog titles are more likely to get users’ attention, which should help to increase their click-through rate (CTR).
If you’re not sure how to monitor click-throughs for your WordPress site, we recommend using Google Search Console. Accessing the Performance tab in your Search Console dashboard will show you the average CTR for your site’s pages:
That section also includes a breakdown of the CTRs for individual keywords further down the page. This information will help you identify which articles are pulling their weight and which ones are underperforming.
Increase your site’s organic traffic today!
There’s no secret to learning how to increase organic traffic for a website. It all comes down to doing the research, figuring out what topics to write about, and keeping up a consistent posting schedule. Over time, a great content strategy will pay off and translate to recurring organic traffic. In other words, you’ll have an audience.
If you’re wondering how to increase organic traffic, we recommend considering the following strategies:
Target People also ask sections.
Analyze your keyword gaps.
Refresh outdated content.
Look for quick-win, low-competition keywords.
Update your posts’ titles and description tags
Focus on evergreen topics
While news and trending topics can give you a traffic boost in the short term, they’re not worth the time and effort. Create content around topics that will always be of interest to your audience. These evergreen posts will accumulate traffic and links over time, especially if you refresh it regularly (more on that later).
Write irresistible headlines
Headlines are one of the most important parts of your content. In fact, studies have shown effective blog headlines to drive 500% more traffic. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing so readers will choose your post on the SERP.
Invite others to guest blog on your site
Not only can guest authors diversify your topics and perspectives, but they’ll want to share the article with their network and link to it on their site, which could bring new readers to yours. Just be sure that you only post high-quality, original content without spammy links (lest you get a Google penalty and lose traffic). A standard set of guest posting guidelines can help with this and keep your content on brand.
Create awesome visuals
Use design tools like Canva to illustrate concepts, visualize data, and recreate charts in your branding. When other sites use your images, they’ll link back to your site. Plus, Google is showing more images in regular Search results, giving you more opportunities to rank and increase the appeal (and therefore click-through rate) of your result.
What Is Organic Traffic?
Organic traffic (or organic search traffic) is the traffic that visits a website after making a search and clicking on an organic search result.
The other side of search engine traffic is paid traffic (paid search traffic), which are visits that come from clicking on pay-per-click (PPC) advertisements on the results page.
All traffic from search engines can be either categorized as organic or paid.
You can drive more organic website traffic by ranking your site content on search engine results pages (SERPs) via search engine optimization (SEO).
Other than organic and paid search traffic, websites can also attract…
Direct traffic: traffic that comes from direct sources like entering the domain name in the browser’s search bar.
Referral traffic: traffic that comes from hyperlinks on other websites.
Organic social traffic: traffic that comes from organic (unpaid) posts on social media sites.
Paid social traffic: traffic that comes from paid posts on social media sites.
Benefits of Organic Traffic
Organic traffic is a great way to reach new customers online. It’s scalable, it builds trust in your brand, and best of all, it’s free.
All it takes is a commitment to SEO.
Some of the best benefits of organic traffic include:
It’s free
You can reach people that have never heard of your brand before
You can bring visitors with relevant and specific intent to your site
You can reach people worldwide
It can be targeted and scaled with a content/SEO strategy
It can build your credibility
The search engine market is growing
However, organic traffic also has its downsides:
Organic traffic growth can be slow compared to paid search traffic
Not every search ends in a click (zero-click searches)
An SEO consultation or SEO service provider can be an initial investment.
If you want consistent organic traffic to your website or blog, you’ve got to put an organic traffic pipeline in place.
Optimizing for search users is one aspect of pulling in more organic traffic. You have to approach modern SEO the right way. The best way to do this is through these 5 steps that help you build a successful organic pipeline.
Increase organic traffic with these 11 top search engine optimisation tips.
The challenge for any business is to make sure that when people look for a product or service like yours, they find you and not a competitor.
But it’s not about mindless SEO and costly pay-per-click advertising. There’s plenty you can do increase organic traffic at no cost (except your time).
What is organic traffic?
Organic traffic refers to the people who find and visit your site through a search engine, such as Google. Usually, they are drawn to a page on your website that answers a search query or matches a key word or phrase that they have searched for. The process of making content that is more likely to be found on search is called search engine optimisation, or SEO.
Here is a simple SEO process you can take away and try yourself. And, below, we go into more detail with 11 top SEO tips to advance your SEO best practices.
1. Optimise for your readers, not search engines
First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO.
This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
Please your buyer personas, and you'll automatically please the search engines.
2. Blog regularly
Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or cheap content can do more harm than good. Avoid it.
3. Plug into the blogosphere
The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and link to yours, attracting more prospects.
A good place to start is Quora. A neat tactic for getting your voice out there is to spend some time answering questions on Quora and providing real, valuable and tangible insights for the specific area you are an expert in.
Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you. This is how you become a thought leader on that topic.
Remember: Ranking on Google is about owning a sphere of influence for a specific niche topic. This blog post, for example, is targeted for those who want specific learnings on increasing organic traffic. We're not targeting every SEO-related keyword.
5. Get your meta down
The meta title, URL and description are the three key ingredients for an optimised web page or blog post. It’s simple but effective. In fact, all on-page SEO factors are important to get right, but meta descriptions and meta data means you can tell Google exactly what you're talking about.
We use a plethora of tools, including Yoast SEO plugin for WordPress, HubSpot's SEO tools and Ahrefs to help us optimise our pages. But it’s not enough to just 'install a plugin', you have to work on each page in turn.
6. Consistently create quality content
Try to write and publish as often as possible, but not at the cost of quality! The more quality content – including thought leadership articles and blog posts – you have on your website or blog, the more opportunities you create for organic traffic to come your way.
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